In New Zealand, Pink Shirt Day every May is a reminder that kindness and respect can change school culture. Across the world, the United States dedicates the entire month of October to National Bullying Prevention Month, with schools and communities uniting to raise awareness and take a stand against bullying in all its forms.
While these events may happen at different times of the year, their shared message is clear — bullying has no place in our schools, and preventing it requires understanding, commitment, and practical action.
Why It’s Important to Understand What Bullying Is
Bullying isn’t just “kids being kids.” It involves repeated, intentional harm — whether physical, verbal, social, or digital. It can leave lasting emotional scars, affecting a student’s confidence, learning, and overall well-being. Recognising the signs early and knowing how to respond appropriately are vital skills for every teacher, parent, and student.
Awareness campaigns like Pink Shirt Day and National Bullying Prevention Month remind us to talk openly about what bullying looks like, why it happens, and how we can all be part of the solution. But real change comes from consistent effort — embedding empathy, respect, and zero-tolerance practices into everyday school life.
Taking Action: Empowering Schools to Eliminate Bullying
To truly eliminate bullying, schools need more than awareness — they need practical, evidence-based tools that guide prevention, response, and long-term culture change.
That’s where our Bullying Elimination Resources come in. Developed specifically for schools, these resources offer ready-to-use strategies, activities, and frameworks that help educators build safer, more inclusive environments.
For a limited time, all our bullying elimination resources are on sale.
Explore our full range of anti-bullying materials and empower your school community to take a stand — every day of the year:
- Freedom from Being Bullied. This guide is for students and is FREE. Just add it to your cart and download it now for no cost:
- From Bystanders to Upstanders. A Teacher’s Guide to Addressing and Preventing Bullying in Schools.
- The Bullying Elimination and Prevention kit. How to eliminate bullying from your school
- The Bullying Prevention Master Kit. The largest collection of bullying prevention and elimination resources in one kit! Everything your school needs to eliminate and prevent bullying in the classroom, playing field and among staff.
Together, we can move beyond awareness to real, lasting impact.